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Bluey

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Child wearing pale blue outfit with cream hair bows smiling while carrying a turquoise Bluey character backpack against a light blue studio background.
Young girl wearing light blue chambray dress with white hair bows, sparkly lavender Mary Jane shoes, and turquoise Bluey backpack with white accents, smiling at camera against light blue background.

Customizable

Light blue and white gingham children's backpack with "Emerson" in pink script, featuring padded straps, multiple pockets, and cartoon character illustrations. Simple Modern brand. Rear view of mint green and blue checkerboard children's backpack with padded shoulder straps, chest strap, side mesh pockets, and playful cartoon character illustrations.
4.8
Rated 4.8 out of 5 stars
227
No Colors
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Fletcher Kids' Backpack - Medium

Bluey Checkmate

$49.99

4.8
Rated 4.8 out of 5 stars
227
Chest StrapFits 13" laptop
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Customizable

Bluey light blue and white gingham lunch box with embroidered cartoon dogs and "Emerson" in pink text. Simple Modern brand insulated container with carry handle for kids. Simple Modern soft-sided insulated lunch bag with periwinkle and white checkerboard pattern and cartoon animal characters, featuring light blue handle with toggle closure.
4.7
Rated 4.7 out of 5 stars
152
No Colors
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Hadley Lunch Bag

Bluey Checkmate

$29.99

4.7
Rated 4.7 out of 5 stars
152
Fits Bento BoxHandle with Buckle
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Customizable

Sky blue children's backpack with personalized "Hayden" name, multiple zippered pockets, padded straps, mesh side panels, and white stripe with metal buckle, photographed against white background. Sky blue backpack with white straps, trim, and mesh side panels, featuring illustrated characters and cloud motifs
4.8
Rated 4.8 out of 5 stars
227
No Colors
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Fletcher Kids' Backpack - Medium

Bluey Sky

$49.99

4.8
Rated 4.8 out of 5 stars
227
Chest StrapFits 13" laptop
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Customizable

Sky blue children's backpack with white trim, mesh pockets, and padded straps. Features "Hayden" personalization and Bluey cartoon characters. Simple Modern brand. Product shot on white background. Sky blue backpack with white straps, buckles, and cloud pattern design
4.8
Rated 4.8 out of 5 stars
146
No Colors
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Fletcher Kids' Backpack - Large

Bluey Sky

$59.99

4.8
Rated 4.8 out of 5 stars
146
Chest StrapFits 15" laptop
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Child wearing pale blue outfit with cream hair bows smiling while carrying a turquoise Bluey character backpack against a light blue studio background.
Young girl wearing light blue chambray dress with white hair bows, sparkly lavender Mary Jane shoes, and turquoise Bluey backpack with white accents, smiling at camera against light blue background.

Customizable

Sky blue insulated lunch box with "Hayden" embroidered on front, featuring Bluey cartoon characters flying among clouds. White zipper closure, mesh side pockets, and white handle. Simple Modern brand. Sky blue insulated lunch box with cartoon dogs and white clouds pattern, white handle and zip closure, Simple Modern brand children's cooler.
4.7
Rated 4.7 out of 5 stars
152
No Colors
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Hadley Lunch Bag

Bluey Sky

$29.99

4.7
Rated 4.7 out of 5 stars
152
Fits Bento BoxHandle with Buckle
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Sky blue water bottle with white lid and animated cloud design, size medium A sleek black and dark gray water bottle with white accents, featuring a metallic silver band at the base and inner cap, set against a clean, minimalist background.
4.6
Rated 4.6 out of 5 stars
94
No Colors
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18oz Summit Kids Water Bottle with Straw Lid

18oz - Bluey Sky

$24.99

4.6
Rated 4.6 out of 5 stars
94
Cupholder FriendlyLeakproof
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Young boy in profile wearing a light blue Bluey-themed backpack with checkered pattern and character prints, paired with a cream t-shirt and denim shorts, smiling against a pale blue studio background.
Boy in motion wearing cream t-shirt and blue shorts with Simple Modern Bluey collection backpack featuring blue and white gingham pattern and colorful character graphics against light blue background.

Sky blue kids water bottle with white cap and spout Sky blue kids water bottle with white cap and spout
4.6
Rated 4.6 out of 5 stars
94
No Colors
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14oz Summit Kids Water Bottle with Straw Lid

14oz - Bluey Sky

$22.99

4.6
Rated 4.6 out of 5 stars
94
Cupholder FriendlyLeakproof
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Three sky blue pouches with white clouds and vibrant orange, red, and yellow accents Woman in cream-colored sweater standing in modern kitchen with beige cabinetry, holding Ellie Snack Bag product package with bright yellow accent
4.6
Rated 4.6 out of 5 stars
18
No Colors
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3pk Ellie Snack Bag

3pk - Bluey Sky

$17.99

4.6
Rated 4.6 out of 5 stars
18
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Young boy in profile wearing a light blue Bluey-themed backpack with checkered pattern and character prints, paired with a cream t-shirt and denim shorts, smiling against a pale blue studio background.
Boy in motion wearing cream t-shirt and blue shorts with Simple Modern Bluey collection backpack featuring blue and white gingham pattern and colorful character graphics against light blue background.

White cylindrical water bottle with dark forest green cap, bright red band below the lid, and handle attachment. White cylindrical water bottle with red top cap and handle, dark forest green upper band, and horizontal striping design.
4.6
Rated 4.6 out of 5 stars
94
No Colors
Select a variant

18oz Summit Kids Water Bottle with Straw Lid

18oz - Bluey Holly Jolly

$24.99

4.6
Rated 4.6 out of 5 stars
94
Cupholder FriendlyLeakproof
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Mint green tumbler with handle, lid, and straw, shown from back view, featuring printed graphic design on pale seafoam body. Sage green insulated tumbler with matching lid and straw, displayed on white background
4.9
Rated 4.9 out of 5 stars
227
No Colors
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40 oz Trek Tumbler

40 oz - Bluey Christmas Morning

$29.99

4.9
Rated 4.9 out of 5 stars
227
Cupholder FriendlyQuarter Turn Lid
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Young child with dark skin smiling at camera, sitting on white stool wearing light blue denim romper and cream cardigan. Child holds light blue water bottle and matching backpack with colorful character illustrations against
Young girl sitting on a white stool wearing a light blue denim dress and cream cardigan, holding a cyan Bluey water bottle with a matching blue Bluey backpack at her feet, against a soft blue background.

Sky blue Simple Modern water bottle with white flip-top lid and dual handles, featuring Bluey cartoon characters in orange and blue among white clouds, set against white background. Sky blue 12-ounce Simple Modern Summit water bottle with white leak-proof lid, push-button spout, and illustrated cartoon characters. Feature callouts highlight dishwasher safe, durable Tritan, and cupholder friendly design.
No Colors
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Summit Kids Plastic Water Bottle with Simple Flip Straw Lid

Bluey Sky

$15.99

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Sky blue Simple Modern lunch box set displayed open and closed, showing white interior compartments and cartoon puppy designs with clouds on the lids. Sky blue bento box lunch container with cartoon dog and cloud illustrations on lid, white latch closure, three interior compartments. Measurements shown: 5.5" height, 8.2" length, 2.3" depth.
4.5
Rated 4.5 out of 5 stars
12
No Colors
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Porter Bento Box

Bluey Sky

$29.99

4.5
Rated 4.5 out of 5 stars
12
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Young child with dark skin smiling at camera, sitting on white stool wearing light blue denim romper and cream cardigan. Child holds light blue water bottle and matching backpack with colorful character illustrations against
Young girl sitting on a white stool wearing a light blue denim dress and cream cardigan, holding a cyan Bluey water bottle with a matching blue Bluey backpack at her feet, against a soft blue background.

Trusted by Parents,Loved by Kids.

8,000+  5-Star Reviews

Five Star Backpack!

"We got a Fletcher backpack a few years ago for our son. It has held up so well, so we bought one for his younger brother too. I know a lot of parents buy a new backpack every school year. No need with the Fletcher Kids' Backpack. It'll last a loooooooong time!"

Amanda D.

Verified Purchase

12,000+  5-Star Reviews

Best kids water bottle!

These are the best water bottles for kids, especially for travel! We love the ability to close it and stuff it in a bag without worrying about spills.

Hope L.

Verified Purchase

8,000+  5-Star Reviews

Durable and such a cute design

This backpack has survived multiple runs through the washer and dryer and still comes out looking brand new. Super durable with super cute designs

Skye S.

Verified Purchase

12,000+  5-Star Reviews

Love It!

My daughter loves it so much! She hasn’t stopped using it since the day it came in!

Lydia R.

Verified Purchase

8,000+  5-Star Reviews

Better than Pottery Barn!

I really like the quality of this backpack. My 6 year old destroys all of his supplies, but I think this one will stand the test of time. My oldest wanted a pottery barn backpack and to be honest, this simple modern feels of much better quality.

Patricia Z.

Verified Purchase

8,000+  5-Star Reviews

Amazing Backpack

The backpack is a great material and very durable! I have no worries about it falling apart during the school year ahead. All the patterns are beyond cute. Good size for my first grader.

Melissa H.

Verified Purchase